OUT-OF-HOME
FAKE & DIGITAL
FOOH
Fake-Out-Of-Home engagements are a great success on social media, but it can be challenging for marketing teams and creative agencies to find the right Visual Effects artist who can deliver the expected result in time.
No need to worry. I’ve worked on many succesful and less succesful FOOH and DOOH campaigns over the years totalling over 20 million views on Instagram and TikTok alone.
Let’s be honest, not all campaigns reach a million views. Some struggle to get even 100 likes. The important part is to learn from the past, to see what works and what doesn’t. For that you need someone with experience.
How does it work?
We start with a script and concept images.
Consult without obligation about approach, budget, time and shooting feasabilities.
For locations within Europe, I can arrange the shoot and provide on-set VFX supervision. This allows us to capture more accurate lighting data for the 3D integration, and prevent unnecessary time spent on cleanup of unwanted elements in the footage. If, due to location or budget constraints this approach is not feasable, we outsource a cameraman (and model(s)) to shoot on the desired location.
We purchase or custom model the necessary 3D assets and 2D elements for the video.
To iterate efficiently, I always show pre-visualisations to make sure we’re on the right track.
The amount of revisions are budget dependent, but any project usually has multiple revisions included.
Delivery time is usually within 1-3 weeks depending on the complexity of the effects needed.
DOOH
DOOH stands for Digital-Out-Of-Home advertising. We make use of animated CGI and simulations to project impactful, eye-catching visuals on public billboards and LED screens.
Our popular approach utilizes the 3D out-of-screen effect, where we make a digital border to pop 3D elements out of, paired with camera projection from the main viewing angle on the square or street!
+
EXTRA
services
Just want to chat about your idea without committing?
I offer consulting for converting concepts into engaging and cost-effective CGI. We will assess the feasibility of various ideas, choose the right approach and estimate costs & time.
Consulting is also important for on-set preparation. I give advice on general Visual Effects practices and we find the right approach to film the shot to ensure a smooth post-production process to deliver as fast as possible.
Consulting
Supervising
Supervision for new or underperforming artists is sometimes necessary to get the project over the finishline. I make sure the hired artist is using the proper industry standard techniques to approach the shot, and give extra technical and artistic feedback to improve photorealism, visual appeal, and brand alignment.
*Note that VFX supervision is most effective on projects with flexible deadlines, as we will need extra time to iterate and incorporate feedback with the artist.
